Portrait of Ricardo Gerstl, UX professional

I’m Ricardo Gerstl,
a UX Professional of 12+ years.

Senior UX Designer & UX Researcher

I make complicated software feel obvious, and I have mucha pasión for the teams that build it. You showed up with four questions. They’re below, in the order you’d ask them. Currently in Zug, Switzerland.

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1. Who is he?

The guy teams keep hiring back.

Systems Engineer on paper. UX obsessive in practice. NN/g-certified in Interaction Design, twelve years deep, and happiest leading the teams that ship products people actually use.

AWS. Hitachi Energy. FNZ. Cense.
Complex software. Simpler every time.

B2B software and internal tools, where the problems are ugly, the stakes are real, and nobody notices the design until it works.

Empathy

Not a workshop sticky note. A habit of living in the user’s world until their problems feel like yours.

Communication

Say it clearly. Back it up. Then shut up and listen.

Collaboration

It takes a village, and the village ships faster when everyone’s voice is in the room.

2. Is he any good?

Apparently.

Twelve years. Same messy problems.
Different logos.

SaaS. Consulting. Finance. Energy. Internal tools. Start-ups.

  • Research that finds the real problem.
  • Product strategy that gives teams direction.
  • Information architecture that makes complexity navigable.
  • Interaction design that gets out of the way.
  • Design systems that help good work scale.
  • Facilitation that turns opinions into decisions.

It’s not the pixels.
It’s what they move.

Better questions, measurable answers:

200% more data logged. Same users, better tool.

Buried pages, finally found: access up 40%+

Page creation: 90 minutes down to 50

300 case studies. 5 business units. 1 structure.

Mobile fixed in 4 weeks. Native-app costs: gone.

One design system. Every project updated in a click.

There’s more where that came from. View all work.
3. Says who?

100+ colleagues.

4. Worth a chat?

Ofcourse!

I'm only one message away.

Email me
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